Through the nonprofit organization F.Y. Eye, OATS was selected to run a public service announcement (PSA) campaign that reached millions of New Yorkers to promote free tech classes for older adults at the Senior Planet center in Chelsea. The PSA was displayed on digital screens placed in nonprofit spaces through F.Y. Eye’s PSA Network.
The PSA ran from October through December 2023, appearing on over 1,800 screen across NYC and garnering over 24 million impressions. It was also featured on F.Y. Eye’s PSA Alert email newsletter, reaching thousands, and is permanently showcased on F.Y. Eye’s PSA Gallery.
The F.Y. Eye PSA Network is NYC’s first community media cooperative designed to promote essential community resources, services, and programs by creating and distributing community-driven public service announcements. The network is comprised of digital screens with trusted, community partners like health clinics, supportive housing facilities, community centers, and LinkNYC’s extensive network of digital kiosks across the five boroughs.