Less than half of older adults who are online use online banking services, and only 14% use mobile banking. Capital One Financial Corporation wanted to transform the way older adults manage their finances and engaged OATS as a partner to help create a new educational program designed to encourage older adults to access the benefits of online and mobile banking.
Create a video-based learning experience for seniors that could be used in various settings across the country that would effectively address their concerns about banking online while also teaching hard skills about online and mobile banking that are specifically relevant to older adults.
OATS worked closely with partners at Capital One and Grovo, a workplace learning innovator, to design a curriculum to address the issues of concern to seniors related to online banking and teach them the skills they would need to be successful. The “Ready, Set, Bank: Online Banking Made Easy” course provides a series of over 60 videos and lesson plans that explain online and mobile banking basics and address specific concerns relevant to older adults, while at the same time providing “real-life” examples to help motivate seniors to bank online. In addition to the video platform, OATS created the structure for instructor-led experiences in community settings and bank branches and the supplemental materials for trainers and participants in these settings. The program launched nationally in August 2016.