In 2007, the nonprofit ACRIA was funded by the New York City Council and the Department of Health and Mental Hygiene to develop a citywide program that included training and technical assistance to aging services and healthcare providers on topics such as HIV awareness and prevention education for older adults. ACRIA knew that previous attempts to attract seniors to sessions on such topics had largely failed, and they needed a different approach. In order to reach beyond service providers and gain the attention of older adults through innovative approaches, ACRIA turned to OATS for help.